FAIRFAX, Virginia, – The greatest leaders and executives of elite marketing rely on Culture Marketing Council: The Voice of Hispanic Marketing (CMC) as a promoter of new and convincing multicultural research that helps them design their creative strategies and marketing campaigns. CMC’s 2018 Annual Conference, which will be held June 4-6 at the Loews Hotel in Los Angeles, will offer marketing specialists the latest research from CMC, Magna Global and Nielsen to help them define their marketing campaigns and ensure that culture is the essence of any strategy.
“Given the digitalization and demography as the two most transformative forces affecting our sector today, leading researchers agree on the crucial role of culture in marketing strategies and have brought the latest data and knowledge in order to help marketers understand the complex behaviors of consumers, “said Nancy Tellet, president of CMC research and president of Pure Clarity LLC. CMC Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens (CMC Digital Lives) 2018: a cultural look at the world where ‘everything’ is digital)
The Digital Lives 2018 study analyzes two transformative and revolutionary forces: digitization and demography. Digital inhabits all areas of our current life, changes our way of buying and redefines the creation, curation, delivery and consumption of content in the field of entertainment, news, marketing and all daily human interactions; In fact, those who buy online acquire 51% of their purchases in that way, but millennials exceed this figure. Culture plays an important role in the US basic market and this study reveals the uses of digital to collect or provide information, socialize, consume or generate entertainment, maximize profits while applying a cultural perspective in order to determine areas of interest. similarity, cultural singularity or areas of cultural fusion. This session will be moderated by Nancy Tellet, president of CMC research, and will include a frank conversation with David Chitel, CEO and founder of NGL Collective and Meghann Elrhoul, director of agency research on Twitter, who will discuss the applications of this study in the real life.
In-Culture Marketing: Driving Brand Growth (Marketing adapted to the culture: engine of the growth of a brand)
In this question and answer session, moderated by Gonzalo del Fa, president of GroupM Multicultural, Mireya Artega, research director at Magna Global, will reveal the results of the new studies conducted in partnership with Telemundo and Univision on the way in which advertisers They should create and display ads for the Hispanic public, both on television and in digital media. Attendees will better understand the creative and media strategies they can use to optimize key performance indicators for their brands and generate growth.
Fact or Fiction: The State of the Hispanic Market (Fact or fiction: the situation of the Hispanic market)
There has been much speculation about the current situation of the Hispanic market. From the political scene to the omnichannel purchases in rapid change, everything challenges marketing specialists, manufacturers and retailers who want to distinguish reality from rhetoric. Vanessa Strain, vice president of multicultural growth and strategy at Nielsen, will share the latest data and answer the question ‘What really happened to Hispanic consumer spending on packaged goods in 2017?’
The CMC Annual Conference will include contents that underline the Power of C3: Creativity, Community and Culture. There will be presentations by senior executives of Nestlé and Target, and great leaders of AutoZone, Comcast, Domino’s Pizza, Intuit, NFL, Pepsi, Sprint, Twitter, and Verizon. Topics list includes The Multicultural Marketing Journey with Comcast, Domino’s Pizza & Pepsi, The Hispanic Brand in the Trump Era, Influence of Influencers, Passion for Sports: How Hispanics Are Driving the Future of Sports Marketing, Culture is the New Mainstream, Corporate America & the State of Latino Representation, Fireside Chat with Danny Trejo: Hispanic Representation on Screens, The Future of Advertising Agencies, Multicultural Structure: The Good, The Bad, They Ugly, among others.
For more information visit culturemarketingcouncil.org and follow CMC on Facebook and Twitter at @cmchispanic with the conference hashtag # CMCpowerof3.