Inclusion of Mobile & Desktop Ads Improves Cross-Media Campaign Effectiveness Across Brand Impact Metrics

IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study,” research which proves that media…

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Technical Sessions Announced for the International Biomass Conference & Expo

Minneapolis, MN – BBI International announced the agenda for the technical sessions of the 10th annual…

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TELEMUNDO Ends Historic 2016

TELEMUNDO is pacing to end the year as the #1 Spanish-language network season-to-date in Monday through…

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Debt collectors: You may “like” social media and texts, but are you complying with the law?

We get this question a lot: “Is it OK to use text messages or social media…

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Payment Processor Involved in The Tax Club Telemarketing Scheme Settles FTC Charges

Capital Payments LLC, an Independent Sales Organization (ISO), has agreed to settle Federal Trade Commission charges that…

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Discover Romance This Valentine’s Day in the Sunshine State

Valentine’s Day is just around the corner and love is in the air. It’s not just…

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Enterprise Florida Launches “Florida – The Future is Here” Branding Campaign

TALLAHASSEE, Fla. (Jan. 29, 2016) – Enterprise Florida (EFI), the principal economic development organization for the…

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Changes to the Telemarketing Sales Rule: What your business needs to know

Law enforcement, education, technology, crowd-sourcing. The FTC fights the battle against illegal telemarketing on every possible…

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d expósito & Partners launches new integrated communications campaign for Amica Mutual Insurance Co. (Amica)

Ed Naya, assistant vice president, Hispanic marketing, Amica (left) Fernando Fernández, partner & chief client officer …

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